Thank you for choosing to be part of our community at We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at [email protected]

D.G.Shaw Limited is the data controller and is responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

Contact Details

Our full details are as follows:

Full name of legal entity: D.G.Shaw Limited

Email address: [email protected]

Postal address: Lightyourhome, 2410-2412 Stratford Road, Hockley Heath, Solihull, West Midlands B94 6QT

When you visit our website,, and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy notice, we describe our privacy policy. We try to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. If you do not agree with any part of this policy then please discontinue use of our site and our services. By continuing to use the site you agree that you are over the age of 13yrs.

This privacy policy applies to all information collected through our showroom and websites, including social media, Apps and/or any related services, sales, marketing or events (we refer to them collectively in this privacy policy as the “Sites”).

Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.

Personal Data:

Personal data is any information that enables the identification of an individual. We collect personal data when you provide it to us directly or through the sites, for example:

  • Information about yourself when you register for an account with us. This may include your name, address and contact details and how you heard about the site.
  • Transaction, billing and delivery information, if you make a purchase with us.
  • Records of your interactions with us, e.g. if you contact us via our website, email, message via our social media or contact us via the postal service. Please note that if you telephone us, we may record the call for compliance, quality and staff training purposes.
  • If you respond to a survey or enter into a competition or free prize draw
  • If you interact with one of our sales advisors in our showrooms.
  • We may also record some details of how you use our website, such as the website you came from or are going to, your device’s unique ID, your IP address and operating system, products and adverts that interest you, products that you purchase, and information that you download. We may send marketing emails that automatically detect whether you have received or opened the email or clicked on a link in our marketing materials. We use this information for our own performance measurement, but also so that we can tailor our promotional messages and advertising to you, where you have consented to receive it.

How we use your data:
How you use our sites, contact us and the permissions you give us will determine how we use your data. We could use it for any of the following purposes:

  • To fulfil your order.
  • To maintain your online account with us.
  • To respond to any communication that you have with us.
  • To personalise our sites and monitor their usage.
  • For market research, e.g. we may contact you for feedback about our products and services.
  • To send you updates on new products that we think will be of interest to you, where we have your consent or are otherwise allowed to do so.
  • For security purposes, to investigate fraud and where necessary to protect ourselves and third parties.
  • To keep records such as financial accounts.
  • To comply with our legal and regulatory obligations.

We rely on the following legal guidelines, according to data protection law, to process your personal information:

  • The data processing is necessary in order for us to perform and complete a contract with you, or take steps prior to entering into a contract with you e.g. where you make a purchase, we will use your personal data to process the payment and fulfil your order.
  • It is in the legitimate interests of our sites, company and our customers
  • You have given us consent to send marketing or have contacted us and need a response.
  • It is in our legitimate interests as an e-commerce provider to ensure that our sites are relevant and reach an appropriate audience. Understanding the needs of our customers is vital so that we can offer the best products and customer experience. We may use information about you to personalise your view of our sites.

Disclosing your personal data:

We may have to share your personal data with the parties set out below:

  • Service providers who support IT and system administration services.
  • Some of our suppliers that dispatch orders direct to customer, couriers/delivery companies
  • Legal advisers, bankers, accountants/auditors and insurers
  • Government bodies that require us to report processing activities, Customs and Excise in the UK and other countries for purchases shipped to destinations outside the UK
  • Law enforcement agencies if we receive a lawful request
  • In the event that the site/business is sold, personal information may be passed to the buyer. If this were to happen we would make all reasonable efforts to ensure that the buyer is bound by the terms of this privacy policy.

All third parties that we share your data with are required to treat it in accordance with the law.

We may also disclose personal data if we believe that it is necessary for the protection or personal safety of staff, customers or members of the public, or where we are legally allowed.

Where is my personal information stored and for how long?

Most of our service providers are based in the UK but certain elements of our IT and payment processing systems may use services provided elsewhere. As a result of this your personal information may be processed in countries outside of Europe. Where this happens we have checked to ensure that the companies processing data on our behalf are protecting your privacy.

You can find more information at the following links:

We keep your personal information for as long as we need it for the purposes set out above, and so this period will vary depending on your interactions with us. For example, where you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing, tax and warranty purposes. We may also keep a record of correspondence with you (for example if you have made a complaint about a product) for as long as it is necessary to protect us from a legal claim. For more information about the duration of cookies please refer to the cookie policy.

Please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.

Cookies and Tracking Technologies: 

Technologies such as: cookies, beacons, tags and scripts are used by (such as advertising, marketing and analytics), affiliates or analytics or service providers. These technologies may be used in analysing trends, administering the Sites, tracking clients’ movements around the Sites and to gather demographic information about our client base as a whole. We may receive reports based on the use of these technologies by such companies on an individual as well as aggregated basis. While we respect the privacy of our clients, we are not able to respond to Do Not Track signals set by your browser at this time. We use cookies to remember clients’ settings as well as for authentication and analytics. Clients can control the use of cookies at the individual browser level. If you reject cookies, you may still use our Sites, but your ability to use some features or areas of our Sites may be limited.

This website uses Google Analytics to track client activity, page content, click/touch, movement, scroll, and keystroke activity (in some cases). If you are located in Europe, your IP address, keystroke activity, and personal information are never stored or shared with any third-parties.

This website uses Facebook pixel. Facebook‘s advertising requirements can be summed up by Facebook‘s Advertising Policy. They are made to provide a positive experience for users.

Facebook as a third-party vendor, uses cookies to serve ads on our site. Facebook’s use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Facebook ad and content network privacy policy.

We process and keep all data within Europe and, if you wish to opt-out, you can do so at:

[email protected]

Data Security:

When you enter sensitive information contact forms, we encrypt that information using secure socket layer technology (SSL). Our website is hosted on a UK-based server which is ISO certified, PCI DSS compliant and secured to UK government IL4 standards with Cisco ASA Firewalls used as standard. No method of transmission over the Internet or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Site, you can contact us at [email protected]. We use multiple outside support platforms. These companies do not retain, share, store or use personally identifiable information for any other purposes.

Your Legal Rights

You have the right to:

Request access to your personal data (commonly known as a “data subject access request”): This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you: This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data: This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons that will be explained to you, if applicable, at the time of your request. 

Request restriction of processing of your personal data: This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Object to processing of your personal data: where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information, which override your rights and freedoms.

No fee will usually be required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Complaining to the Information Commissioner.

If you are dissatisfied with the way we have handled your complaint or request and want to make a complaint, you may write to the Information Commissioner, who is an independent regulator.

The Information Commissioner can be contacted at:

Information Commissioner, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Tel: 08456 30 60 60 or 01625 54 57 45 Fax: 01625 524510


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